Summary:
Utilized SAS, SQL, and SAS data visualizations to clean SCENE and Scotiarewards customer database, and conduct clustering analysis to derive insights on Scotia customers using credit cards. Used the clustering analysis to derive unique solutions to help Scotiabank retain and attract new customers towards their credit cards. Presented our findings to a panel of judges comprising of Deloitte, SAS, and Scotiabank staff; finished as finalists in the Hack the Case competition.
SAS Clustering:
SCENE Credit Card Customers:
Scotia Rewards Credit Card Customers:
