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Merge pull request #57 from fivetran/metrics
metrics woot woot
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| Original file line number | Diff line number | Diff line change |
|---|---|---|
| @@ -1,6 +1,6 @@ | ||
| dbt-snowflake~=1.0.0 | ||
| dbt-bigquery~=1.0.0 | ||
| dbt-redshift~=1.0.0 | ||
| dbt-postgres~=1.0.0 | ||
| dbt-spark~=1.0.0 | ||
| dbt-spark[PyHive]~=1.0.0 | ||
| dbt-snowflake>=1.0.0 | ||
| dbt-bigquery>=1.0.0 | ||
| dbt-redshift>=1.0.0 | ||
| dbt-postgres>=1.0.0 | ||
| dbt-spark>=1.0.0 | ||
| dbt-spark[PyHive]>=1.0.0 |
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| Original file line number | Diff line number | Diff line change |
|---|---|---|
| @@ -0,0 +1,201 @@ | ||
| version: 2 | ||
|
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| metrics: | ||
| - name: spend | ||
| label: Ad spend (Fivetran) | ||
| model: ref('ad_reporting__ad_report') | ||
|
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| type: sum | ||
| sql: spend | ||
| description: Total spend (in currency of individual platforms) | ||
|
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||
| timestamp: date_day | ||
| time_grains: [day, week, month] | ||
|
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| dimensions: | ||
| - platform | ||
| - campaign_id | ||
| - campaign_name | ||
| - ad_group_id | ||
| - ad_group_name | ||
| - ad_id | ||
| - ad_name | ||
| - account_id | ||
| - account_name | ||
|
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||
| - name: clicks | ||
| label: Ad clicks (Fivetran) | ||
| model: ref('ad_reporting__ad_report') | ||
|
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| type: sum | ||
| sql: clicks | ||
| description: Total clicks | ||
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| timestamp: date_day | ||
| time_grains: [day, week, month] | ||
|
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| dimensions: | ||
| - platform | ||
| - campaign_id | ||
| - campaign_name | ||
| - ad_group_id | ||
| - ad_group_name | ||
| - ad_id | ||
| - ad_name | ||
| - account_id | ||
| - account_name | ||
|
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||
| - name: impressions | ||
| label: Ad impressions (Fivetran) | ||
| model: ref('ad_reporting__ad_report') | ||
| description: Total impressions | ||
|
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||
| type: sum | ||
| sql: impressions | ||
|
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| timestamp: date_day | ||
| time_grains: [day, week, month] | ||
|
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| dimensions: | ||
| - platform | ||
| - campaign_id | ||
| - campaign_name | ||
| - ad_group_id | ||
| - ad_group_name | ||
| - ad_id | ||
| - ad_name | ||
| - account_id | ||
| - account_name | ||
|
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||
| - name: cost_per_click | ||
| label: Average ad cost per click (Fivetran) | ||
| description: The ratio of spend to clicks | ||
|
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||
| type: expression | ||
| sql: "{{ metric('spend') }} / {{ metric('clicks') }}" | ||
|
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| timestamp: date_day | ||
| time_grains: [day, week, month] | ||
|
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| dimensions: | ||
| - platform | ||
| - campaign_id | ||
| - campaign_name | ||
| - ad_group_id | ||
| - ad_group_name | ||
| - ad_id | ||
| - ad_name | ||
| - account_id | ||
| - account_name | ||
|
|
||
| - name: bounce_rate | ||
| label: Average Ad Bounce Rate (Fivetran) | ||
| description: Percentage of impressions that did not convert into clicks. | ||
|
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||
| type: expression | ||
| sql: "({{ metric('impressions') }} - {{ metric('clicks') }}) / {{ metric('impressions') }}" | ||
|
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||
| timestamp: date_day | ||
| time_grains: [day, week, month] | ||
|
|
||
| dimensions: | ||
| - platform | ||
| - campaign_id | ||
| - campaign_name | ||
| - ad_group_id | ||
| - ad_group_name | ||
| - ad_id | ||
| - ad_name | ||
| - account_id | ||
| - account_name | ||
|
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||
| - name: clickthrough_rate | ||
| label: Ad Clickthrough Rate (Fivetran) | ||
| description: Percentage of impressions that did convert into clicks. | ||
|
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||
| type: expression | ||
| sql: "{{ metric('clicks') }} / {{ metric('impressions') }}" | ||
|
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||
| timestamp: date_day | ||
| time_grains: [day, week, month] | ||
|
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||
| dimensions: | ||
| - platform | ||
| - campaign_id | ||
| - campaign_name | ||
| - ad_group_id | ||
| - ad_group_name | ||
| - ad_id | ||
| - ad_name | ||
| - account_id | ||
| - account_name | ||
|
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||
| - name: active_ads | ||
| label: Count of Active Ads (Fivetran) | ||
| model: ref('ad_reporting__ad_report') | ||
| description: Count of ads witth spend > 0. | ||
|
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| type: count_distinct | ||
| sql: ad_id | ||
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| timestamp: date_day | ||
| time_grains: [day, week, month] | ||
|
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| dimensions: | ||
| - platform | ||
| - campaign_id | ||
| - campaign_name | ||
| - ad_group_id | ||
| - ad_group_name | ||
| - account_id | ||
| - account_name | ||
|
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||
| filters: | ||
| - field: spend | ||
| operator: '>' | ||
| value: '0' | ||
|
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| - name: avg_spend_nonzero | ||
| label: Average Spend, Ignore Zeros (Fivetran) | ||
| model: ref('ad_reporting__ad_report') | ||
| description: Average ad spend, ignores zero-spend days. | ||
|
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| type: average | ||
| sql: spend | ||
|
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| timestamp: date_day | ||
| time_grains: [week, month] | ||
|
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| dimensions: | ||
| - platform | ||
| - campaign_id | ||
| - campaign_name | ||
| - ad_group_id | ||
| - ad_group_name | ||
| - account_id | ||
| - account_name | ||
|
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||
| filters: | ||
| - field: spend | ||
| operator: '>' | ||
| value: '0' | ||
|
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| - name: avg_spend | ||
| label: Average Spend (Fivetran) | ||
| model: ref('ad_reporting__ad_report') | ||
| description: Average ad spend, does not ignore zero-spend days. | ||
|
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| type: average | ||
| sql: spend | ||
|
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| timestamp: date_day | ||
| time_grains: [week, month] | ||
|
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| dimensions: | ||
| - platform | ||
| - campaign_id | ||
| - campaign_name | ||
| - ad_group_id | ||
| - ad_group_name | ||
| - account_id | ||
| - account_name |
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